It seems that organic beauty products are taking the world by storm, with the market’s valuation expected to phenomenally increase by several billions of dollars over the next few years. From skincare, to hair care, to color cosmetics, consumers are on the lookout for organic labels, and estheticians are taking notice.
The biggest source of both demand and supply is currently North America, with Europe not far behind. The turn to organic has also been accompanied by many small producers popping up, tailoring their products to regional preferences. With internet shopping making marketing and distribution easier, these smaller companies can compete with more well-established names in the cosmetics industry, who are also producing more organic products. But where exactly did this trend come from, and why is it gaining traction? Keep reading to find out!
Organic Products Avoid Synthetics and Seek Safety and Simplicity
To understand the hype behind organic cosmetics, it’s first necessary to be familiar with what constitutes an organic beauty product. Typically, a shampoo, face cream, or other personal care item is considered organic if it is made of plant-derived and naturally-occurring ingredients grown and processed without the use of chemicals.
Organic products contain little to no artificial additives. As students in esthetics college will come to know, products with a minimal amount of synthetic ingredients are perceived as safer and more beneficial. This factor has contributed to the increased popularity of organic beauty products among a more health-conscious population.
Esthetics College Grads Know How Ingredients Interact With the Skin and Consumers Are Learning Too
As esthetician program grads will know, the skin is an organ. In fact, it is the largest organ in, or rather on, the body. It acts as a barrier protecting our inner organs from outside elements, but it also absorbs anything put on it, no matter if it’s good or bad. Anything that passes the skin barrier can then enter the bloodstream.
Consumers are becoming more aware of this, which is in turn making them more wary of the chemicals contained in many beauty products. As a result, familiar ingredients such as cocoa butter, which are found in many organic beauty products, evoke a greater sense of comfort than chemicals with difficult-to-pronounce names do.
Organic Cosmetics Manufacturers Show They Care by Catering to Environmental Concerns
Not only do consumers increasingly want to know what their products contain and how these ingredients will specifically serve them, they also want to know where the products are from and if their production was unnecessarily harmful to the environment. For example, aluminum, an ingredient commonly found in antiperspirants, isn’t only known to be harmful to health, but its mining is associated with rainforest reduction in South America.
To address the demands of a growing eco-conscious consumer base, organic cosmetics manufacturers are incorporating environmental aspects into their strategies, giving the beauty product industry a whole new dimension. This includes things like sustainable partnerships with local providers, detailed information about the origins of ingredients, and environmentally friendly product packaging. Consumers aren’t just going for the products, they’re going for the entire story.Are you looking to enter the ever-evolving world of beauty?
